Future Trends of AI in Marketing

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It has been a while since artificial intelligence is being used by marketers for not one but many reasons. AI enables a highly personalized website experience for the customer and can help to display the apt kind of content for any visitor (Akter and Wamba, 2016). AI-powered content is being used on a large scale by companies like Amazon (Amazon Go), Starbucks, Alibaba (New Retail), etc. (Brenner, 2018). Content creation chat-bots have become a thing now. For example, Sephora, a cosmetic brand, have a chatbot that not only provides assistance to the customers but also helps in the research phase, which is like a new form of content marketing (8 Ways Intelligent Marketers Use Artificial Intelligence, 2017). Businesses have started optimizing their return on investment with the help of AI by placing ads in front of viewers that are relevant (Hall, 2019) (Akter and Wamba, 2016).
These are the current trends in the field of AI which are used in marketing but the future holds a lot more than these trends. The top few are as follows:
1.      Hyper Segmentation of Audience (By Mostafa ElBermawy, 2019).
Target-Segmentation has been used for a few years by the marketers but using AI programs, more and more data is segregated and analyzed which leads to more detailed information about the customer, enabling the creation of highly focused and segmented groups.
2.      Targeted Timing (By Mostafa ElBermawy, 2019).
As machine learning and AI can enable the creation of hyper-segmentation, it also can calculate and come up with time of peak engagement by learning which groups tend to stay most active at what time.
3.      Visual Search (By Mostafa ElBermawy, 2019).
Pinterest Lens and Google Lens have known to identify images from around the world. With the help of AI & Machine Learning, consumers can soon find products to buy online without knowing the name of the brand or the product by understanding the context of the image and showing related results.

In short, AI will have a lot of impacts on the marketing sector, for the betterment of the companies as well as consumers.

Reference list
8 Ways Intelligent Marketers Use Artificial Intelligence (2017). 8 Ways Intelligent Marketers Use Artificial Intelligence. [online] Content Marketing Institute. Available at: https://contentmarketinginstitute.com/2017/08/marketers-use-artificial-intelligence/ [Accessed 25 Feb. 2020].
Akter, S. and Wamba, S.F. (2016). Big data analytics in E-commerce: a systematic review and agenda for future research. Electronic Markets, [online] 26(2), pp.173–194. Available at: https://link.springer.com/article/10.1007/s12525-016-0219-0#Sec21 [Accessed 26 Feb. 2020].
Brenner, M. (2018). 5 Brands That Are Successfully Leveraging AI for Marketing. [online] Concured.com. Available at: https://www.concured.com/blog/5-brands-that-are-successfully-leveraging-ai-for-marketing [Accessed 26 Feb. 2020].
By Mostafa ElBermawy (2019). 11 AI Marketing Trends Shaping The Future As We Know It | NoGood. [online] NoGood. Available at: https://nogood.io/2019/11/13/ai-marketing-trends/ [Accessed 26 Feb. 2020].
Hall, J. (2019). How Artificial Intelligence Is Transforming Digital Marketing. Forbes. [online] 21 Aug. Available at: https://www.forbes.com/sites/forbesagencycouncil/2019/08/21/how-artificial-intelligence-is-transforming-digital-marketing/#99d190b21e1b [Accessed 25 Feb. 2020].

Comments

  1. MJ26 February 2020 at 07:37

    Very informative and useful. Great Post!

    ReplyDelete
  2. Arjun Negi26 February 2020 at 07:37

    Very well written!

    ReplyDelete
  3. Leonard26 February 2020 at 07:39

    Good job निनाद

    ReplyDelete
  4. Tiago Pereira26 February 2020 at 07:39

    Very interesting!

    ReplyDelete
  5. vardan arora26 February 2020 at 07:45

    Very Well written.

    ReplyDelete
  6. Colin Almeida26 February 2020 at 07:51

    AI is the future for marketers to reach their audience and your blog explains how we can use it. Thank You.

    ReplyDelete
  7. Sanket pawar27 February 2020 at 14:36

    Good job ninad my friend your blog is awsome very well written keep it up

    ReplyDelete

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